About Us
About us
Founded in 2021, our brand is built on a love for Indian textiles, soft colours, and delicate hand-embroidered details. Every piece is created slowly and thoughtfully, crafted to feel comforting, familiar and full of heart.
From the Designer Roshni Seth
Growing up, I always knew I wanted to design clothes. Fashion has been a part of me for as long as I can remember — it shapes who I am and how I express myself. Over the years, this love only grew stronger and turned into a passion I could never ignore.
What makes me happiest is designing pieces that truly suit people, outfits that feel right on them, look beautiful and bring out their natural confidence. There is a special joy in seeing someone wear something that feels made just for them.
This is why I design — to create clothing that feels personal, meaningful, and true to the person wearing it.
ABOUT THE CO-FOUNDER
Diya Seth plays a key role in shaping the voice and presence of the brand. With a natural understanding of people and communication, she looks after the marketing side with clarity, warmth, and a strong sense of purpose.
Her focus is on building genuine connections — making sure the story behind every collection reaches the right hearts and the right homes. Diya brings energy, intuition, and a fresh perspective, helping the brand grow while staying true to its roots.
Her belief is simple: when a brand speaks honestly, people feel it.
- Choosing a selection results in a full page refresh.
